This is a simple video showing how to use photoshop to check the resolution of an image and how to know the largest you can scale it without pixelation

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One of the most common questions we get at AlphaGraphics is why does my logo look different on my screen than when I print it? And how can I make sure my logo prints the way I expect every time?

Let's start by understanding that one color on your computer screen is likely different than the same color on my computer screen. Your laptop is probably showing you a different color than your desktop which is different than your tablet which is different than your phone.

So how do we print the RIGHT color?

Printers around the world use something called the Pantone Matching System. 1000's of colors are each given a PMS number which corresponds to a specific color in a Pantone Swatch Book. PMS Swatch books are available printed on both glossy and matte paper because not only do colors look different on different computer screens, color also looks different on different types of paper and on different colors of paper.

So, to make sure AlphaGraphics red prints the same way every time, shops all over the world use PMS 485 and the red printed on envelopes, business cards and letterhead from Georgia look the same as those printed in Utah. And the red says consistent whether its on paper or on a van.

Coca Cola red is PSM 484. YouTube red is PMS 032. KFC red is PMS 187. Consistency across channels is crucial to brand identity. KFC's branding guide highlights this important fact by stating, "The KFC identity colors have been the same since the beginning of KFC,
carrying consistency as our look has evolved. These recognizable colors should never be substituted, even if you believe the colors to be close."

To make sure your color is RIGHT, AlphaGraphics can help you establish your brand across marketing channels - signage to print to specialties to world wide web. Call on us to get started.

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AlphaGraphics has just installed a ZUND custom cutter/router for all kind of custom shaped graphics and signage. Now you can CAD cut rigid substrates with camera guided precision, making lobby, point of purchase, and directional signage more cost effective. Print directly to brushed aluminum, composites or acrylic and CAD cut your sign to the size and shape you need. Even create custom shaped boxes, mailers and more! Add our expert team of designers and installers and if you can think it, we can create and install it.

CAD Cutting
Custom Packaging
No Die needed
Cut Rigid Substrates
Unlimited shapes

http://ag34.net

AlphaGraphics is Salt Lake City's one-stop sign company. With 30 years in the community, we have your custom signage needs covered. Couple our years of expertise with our new wide format printer and now you can print directly to rigid materials like coroplast, MDO, acrylic, aluminum composites and much more.

Manage all of your signage needs with one call to AlphaGraphics West Valley City, Utah. 801-972-2900.

Here's a short video explaining how to create digital artwork with bleeds.

Visit http://alphagraphicswest.com for print, signage and marketing services in West Valley City, Utah.

This is a quick video tutorial about how to package InDesign files to send to the helpful folks at AlphaGraphics West Valley.

Visit alphagraphicswest.com for business printing, signage and local and online marketing services.